When (live) Surface was Depth

Drag + Drop is an interesting article about making things appear ‘real’ (with some handy links to useful software). While undoubtedly this is an is an important part of articulating an idea, is there a tipping point where the impression of the surface of an idea is given greater importance than the idea itself? It also leads to a whole load of identikit portfolios conforming to some kind of weird non-offensive white studio loft apartment web browser archetypes.

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