In the spirit of inter-institutional caring and sharing:
Preview: Thursday 27th March 7pm
Exhibition Open: Friday 28th March 12 – 4pm, Saturday 29th March 12 – 4pm
The White Room project space, Tin Roof Studios. 38-40 Bellfield Street
Dundee DD1 5JD
Presenting an exhibition of work created by 3rd year Illustration Students from Duncan of Jordanstone College of Art & Design.
Come along to our show! It consists of hand printed posters and set designs for a series of imagined theatrical adaptations of plays exploring climate change, sustainability, urban planning and related social and political issues.
Exploring subjects such as:
Hydro Fracking, Gentrification, Micro-topias, Climate Activism, Nuclear waste disposal, Nuclear War, Social Housing, The melting ice caps, Surveillance, Community Gardening.
In There Is Business Like Show Business* on Radio 4, Will Young (yes, I know, bear with me) examines the intriguing world of Industrial Musicals — lavish and complex musical theatre devised in the post-war years by corporations to play as informative, entertaining and supposedly morale-boosting features within trade-conventions — mainly to private audiences comprising of corporation staff. It cites examples such as ‘Tractor Man’ — a whole musical devised around the benefits of productivity enhancing Ford Tractors — as examples of a time when corporate budgets (and optimism in the power of consumerism) were at an all-time high, and provides an interesting insight into a very different way of thinking about brands, design and marketing — one which manages to be simultaneously sinister, nieve, and endearing, in a nostalgic kind of way.
I was interested in this as lately I’ve been reading a bit about Fordism and Post-Fordism — the influence of mechanisation on our way of thinking about the world, and the subsequent paradigm shift to a more ‘flexible’, ‘knowledge’ based economy. If you’re interested in exploring this more, this book is a good starting point (in an art and design context). I’ve also really got into this dictionary of ‘Critical Theory’ lately**, and have found it to be a handy route in to a lot of the phrases, terms and people that crop up in articles, discussions etc, but which I know nothing about. There’s a clear and easy to understand definition of Fordism and Post-Fordism in that.
* Available to listen again till Saturday.
** Realise that for the ‘haters’ out there, it’s going to be difficult to decide whether to ‘disrespect’ me for promoting a Will Young radio-show, or touting a dictionary of Critical Theory.
*** The clip used to illustrate this post is not really from the ‘golden era’ of Industrial Musicals – its from a slightly later period, and therefore lacks the production values (and budget) of some of its predecessors. But it was one of the few clips I could track down online. It was made by Allied Chemicals, and this ‘number’ is ‘The Great American Consumer’, from Seein’ the Light, 1978.
Really interesting idea continuing from The National Theatre. A production is simultaneously broadcast around the world, there’s one on 17th March directed by Danny Boyle. It will be on in Glasgow and The Hague so it will be like a time portal (or something) between everyone who is watching, ooooo. But also I am keen to see how it feels to be in a cinema and seeing a play, will seeing different camera view etc change how you absorb the play? For the better?