Author Archive for Sam Baldwin

(Real) Viral Advertising

Found in today's Guardian

Found in today’s Guardian.

‘Viruses guarantee PR’.

PS. Sorry for the small image, it’s that cheap scanner again.

New lectures at the Walker Channel


More lectures from this years ‘Insights’ lecture series. See below for list of speakers…
These lectures will be webcast live and archived on the Walker Channel (the first two are already uploaded)

March 10 Process Type Foundry, Minneapolis

March 17 David Reinfurt, New York (above!)

March 24 Experimental Jetset, Amsterdam

March 31 Ellen Lupton, Baltimore



This is a bit of old news, but definitely worth a look. Dutch graphic designers Experimental Jetset have updated their website. Here’s what they’ve got to say about it too. And here’s an interesting page, where they reveal why the unusual act of building scale models of their work is such an integral part to their design process.

iTunes U


A new(ish) service from Apple sets out to deliver free guest lectures from top schools around the world. There’s a whole range of subjects up there, but a channel that really stands out is the ‘Walker Art Centre: Architecture / Design’, with great lectures from Daniel Eatock, Stuart Bailey and David Reinfurt, Ed Fella and many more.

To access this stuff, open up iTunes and then go to, iTunes Store> iTunesU> Fine Arts> Graphic Design>

Or try this link.

Buchstabenmuseum, Berlin


Planning a trip to Berlin? I just received an email from a friend, recommending the Buchstabenmuseum (Type Museum), for some very very big examples of found lettering. You can read his blog post about it here, or see his Flickr pictures here.

Degree Show 2009

This will be the new home of the (rather neglected) Degree Show blog.
I will try to keep the site updated with news and any decisions we make at meetings. All relevant posts will be placed under the category, Degree Show.
If anyone else would like to help then click here to find out how to contribute to this site.

“How do I miniaturise this photo?”

For a while now, whenever I search the name of a town or city in Flickr, after a few photographs (usually pretty good) I come across a distorted photograph, blurred around the edges with a central point of focus. I wonder to myself, is this a model? And with such a high level of detail, the person responsible must be some sort of model making genius. But hang-on, one of the tags is “tilt-shift”, and wait, what’s all these groups the photo belongs to? “Tilt Shift Miniature Fakes” (6,917 members) and “Photoshop Tilt-shift” (245 members). Why are there so many people trying to make real life situations look so… miniature?


“VW Small Cylinder” by Monkey Traffic

I am wondering why tilt-shift has become such an phenomena. I wonder if there is anybody truly passionate about the concept of making something real resemble a surreal, miniature version of itself. In an attempt to find out more I go further into these groups and read some of the discussion topics. But all I can find here is discussions about the technique and process, such as, “How do I make people look plastic?” and my favourite “Automatic Tilt Shift Blur with Airplane Jet Engine Exhaust Method?”. Here I learn that the process is quite simple, you can either use specialist camera equipment or you can just use Photoshop. And as you probably suspect, most people use the latter. According to various tutorials, the trick is to blur the top and bottom of the image to create an impression of a short depth of field, whilst boosting the saturation so the image looks like a painted model.

I think in the explanation of the process I have found my answer. Technically, it is not a difficult effect to achieve, and I think this level of ease is what has prompted so many people (there are 17,000 photographs in one group) to simply ‘have a go’. There is no concept behind this technique, as well as there being no serious critique. They are simply made (with no concept) and then exist (with no purpose). And with the nature of images on the internet, they will always remain there, swimming around in Flickr and Google Image Searches, becoming more and more of a cliché every day.



Just back from the cinema having watched this documentary, and I can’t recommend it enough. It’s a documentary about a school for the blind in Tibet, taking their students (some as young as 14!) on an exhibition (lead by Erik Weihenmayer – a blind mountaineer who climbed Everest a few years ago) up to a height of 21,000 ft in the Himalayas. You can still catch it tomorrow and on Tuesday at the GFT, but I think these are the only days it’s being shown.

Touching Stories


Head over to the Tron Theatre on Monday the 12th for the opening of an exhibition, featuring work from GSA graduates Rachel Solnick, Stuart White and David Kerr. 

(Excuse the rubbish image of the invitation, my scanner only cost me £1.50 from a car-boot sale. Original invite looks a lot better)

Oliver Postgate




Here is a great essay written by the late Oliver Postgate (creator of Bagpuss, the Clangers, and Ivor the Engine), titled: Does Children’s Television matter?

Browse the rest of his site for more of his thoughts on the world, from children’s TV to Political Reality (and the links between).