What Not to Do

Now that the following ‘trends’ are in a Creative Review list, they kind of operate as a what-not-to-do of typography. I am currently designing 2 jobs using Optimo’s (very nice) Stanley typeface, and its important to know that these jobs were started a while back, before being listed here. Very very important to know that. Trends seem to move so fast now, that its possible to be both ahead of, and behind, the curve – all within the lifespan of a project.

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